How is your off-season going? Mine has been filled with fantasy football championships, chasing new hobbies, weeks of sick kids and passing back and forth the flu bug. It has also been filled with tough life changing decisions and lifestyle choices. 2 years ago I left a strong retail career to “find myself”. 2 years later, I still don’t know if I found myself. Many people do what they love in their careers. The rest of us, well… we just never quite find “our thing”. The things I most enjoy in life and find the most satisfaction in I will never be able to monetize. I am starting to accept that. When faced with the choice of moving into another career path or staying in my current “comfortable” role I came to the realization that “comfortable” is not paying the bills. It is time to move on.
I see many tracks have become “comfortable” in their weekly shows. This is not always a bad thing. But...just like I was comfortable in my current position deep down I know that in the end, disaster awaits me. It is time for short track racing in Wisconsin to get out of its comfort zone and adapt a new mindset. It is time to stop spending time focused on rules and regulation. It is time to adapt a minor league baseball type mindset. Every half inning (or stop between races/long cautions) must be filled with entertainment. From announcers to concession staff, it is time to re-think the process.
I have reached out to a few local tracks offering my voice, my experience, and my expertise. I will put out an open invite to the entire short track industry today. It is time for a change on how you run your program. Now is the time to make changes. If you put 20% of the energy into fan engagement that you do rules for your race cars I guarantee that you will see a bump in engagement and attendance at your track in 2018.
What am I looking forward to in 2018? As my kids are getting older I am more focused on that quality time vs quantity. If dad is home but not focused I may as well be at work making money. A new career will hopefully help facilitate that. (If you work in construction and skilled trades, live in the middle section of the state please contact me and lets help each other). Another fantasy football playoff championship. Fire Jason Kidd. A weekly program with a minor league atmosphere. Regain some steam in our group. More fan participation in our group and the short track industry across the board. Safety and success to all our members drivers/track owners and officials. A strong Short Track Fantasy program. Some new fun unannounced ‘URFWI’ events and projects that will hopefully come to fruition. And that blog #080 owes a certain member.
We’ll see you in April #atthetrack.
A night at the races in the mind of #001 at Madison International Speedway.
Last week I planned to go to the free night at Beaver Dam Raceway to see Kenny Schrader take on the local A-mod drivers in what was to be a fun filled evening with packed stands and long lines. I threw out my back morning of and with a rummage sale to tend to in the morning and a few trips to Goodwill in the afternoon I had to say the words you will never hear me say, "I can't do it tonight".
I got a text from my wife in the afternoon today. "Do you want the boys to spend the night at Uncle...house" Less than a second after reading that text I made my plans to go to Madison for the Triple Crown finally, here is how my night went:
our driver rankings. Start to get concerned that only 13 showed.
Decide to write a blog while #atthetrack. These ideas come that quick. You may want to disregard exact times listed.
8:32 - 3rd Super Late heats comes out, all is right in the world.
8:42 - Still no word on what is in #080's bag.
8:47 - Very good Supercup race, a few spins, a few passes for the lead.
8:52 - Notice a guy with a mullet wearing a Ryan Blaney hat. Blaney's mullet is nicer. Maybe he is a new Ryan Blaney fan?
8:53 - One of the 2 older gents to our right makes a bad joke, everyone with him laughs hysterically.
8:54 - Vintage feature get dicey but stays clean for the most part, talk about horsepower.
8:59 - Trucks Series feature lines up, just realized they picked a few kids club members to present the feature trophy's tonight, this is the 2nd time I am happy to be kid free tonight.
9:01 - Realize #114 is ignoring me.
9:02 - Realize I forgot to go back and talk to #019, he must think I am ignoring him.
9:03 - Nick Egan spins on the front stretch while I am typing this, I wonder why I am still not watching the race, ahhhh that tire smell.
9:07 - Chester Ace takes it 3 wide!
9:08 - Chester Ace takes it 3 wide!
9:09 - Group of 4 now 5 gets up and leaves the stands in the middle of the truck race except for 1. I don't know why.
Maybe a message board?
This is a great suggestion and something we may be able to implement given our current resources. My question back is being that Facebook and Twitter act as our social media message board, what is different or what would happen on a message board that is not already happening on our social platforms?
YES YES and YES! I am trying to figure out the best way to do this. Maybe a scrolling photo page on the website? I have 4 years of photos at home, plus all the photos you tweet and post to facebook. If you are an amateur photographer that would like someone to house your photos, we can provide that as well! Please reach out.
Posts (Social) from other members.
You all heard it here! Someone just called out the other members, time to get to work!
If you would like to takeover our social media pages for a night out #atthetrack please contact us. Do you feel having a signup form on the website for this would be beneficial?
More comments on facebook posts.
Again, you heard it here! Why so quiet?
More results tweets.
This is one that some mistake our group as being. We are not a media platform in that sense.
The focus of ‘URFWI’ is not to report. It’s purpose is to look at the industry we all love and show it from the fan perspective. Sights, sounds, stands, cars, food, parking, and so on.
Having said that. We can be the one stop shop for getting that information. If you would like to help us develop a results page please reach out.
***Asphalt fans checkout https://www.wiasphaltracingnews.com/ for a start.
We would love to see more dirt fans participating. It starts with those of you we already have as members! We need your participation first!
Getting our bumper stickers on cars and have more drivers join. I think drivers are fans too!
YES YES and YES! Don’t forget the mission of ‘URFWI’ we want to get new fans in the stands and bring back the old fans too. I feel we are on the cutting edge of connecting the casual unconnected fan to the drivers so we need them too!
Well, here is one for you haha! If you want to try blogging please reach out by contacting us here. We can house your blog long, short, or anything else you may want to produce.
Anyone have some tickets to give away?
Request your member/marketing cards, keep one for yourself, hand the rest out. I usually send 6, if you need more let me know. Send a self addressed stamped envelope to:
Rich Zimpel 316 W. 3rd St. Beaver Dam, WI 53916.
Or find us at an event (coming soon: WIR 8/1 & Beaver Dam 8/12)
More fantasy events.
I have to be honest, about 10 is all I have in me. The weekly warrior flopped. If you would like to produce the results I am open to anything and everything! The key here is time, if I could wave a magic wand we could do more. Anyone know a college kid that is looking to develop an app?
Rich Zimpel has been attending local race tracks for the past 30 years.